Squadpal

As a UX Designer at SquadPal, I led the UX strategy and the redesign of the mobile app and website landing page to improve engagement and usability for remote teams. The goal was to foster stronger connections among distributed team members through interactive features and a user-centered experience.

Key Achievements at Squadpal

Developed and Implemented a UX Strategy:

Established a comprehensive UX strategy focusing on enhancing user engagement and addressing key usability challenges.
Delivered a detailed plan that informed the redesign of the platform’s core user flows.

Conducted Comprehensive User Research:

Carried out user interviews, surveys, and competitive analysis to understand user needs and behaviors.
Identified pain points through usability testing and integrated findings into the design process.
Created user personas, customer journey maps, problem statements, and user flows to guide solution development.

Redesigned Mobile App and Website Landing Page:

Produced high-fidelity wireframes and interactive prototypes, resulting in a more intuitive experience for both mobile and desktop users.
Improved usability through iterative testing and continuous feedback incorporation.
Designed engaging features such as virtual quizzes, photo contests, and team challenges to strengthen team bonds and improve user participation.

Approach:

User Research & Discovery:
- Conducted in-depth interviews with SME stakeholders to understand the needs of small and medium-sized enterprises with remote teams.
- Ran surveys targeting remote team members to gather quantitative data on engagement challenges.
- Performed competitive analysis to benchmark SquadPal against other team collaboration platforms.
- Facilitated usability testing sessions to validate early design concepts and refine user flows.
Data & Insights:
- Mapped out pain points related to user onboarding, feature discoverability, and engagement drop-offs.
- Developed personas and journey maps to ensure solutions addressed the core needs of diverse user groups.
Design & Prototyping:
- Created high-fidelity wireframes and prototypes for both the mobile app and website landing page.
- Focused on simplifying navigation, improving accessibility, and aligning features with user needs.
- Iterated designs based on usability test feedback to ensure a seamless user experience.

Design Solutions:

Mobile App Redesign:
- Reorganized key navigation elements to prioritize frequently used features.
- Improved task flows for participating in team activities and accessing profile information.
Interactive Feature Implementation:
- Developed engaging features like team quizzes, photo challenges, and leaderboards to promote friendly competition and team bonding.
- Enabled seamless participation in challenges with easy-to-use interfaces.
Website Landing Page Redesign:
- Enhanced visual hierarchy to improve information discoverability.
- Optimized content layout to better communicate SquadPal’s value proposition to prospective users.
Usability Enhancements:
- Streamlined onboarding to reduce friction for first-time users.
- Improved feedback mechanisms, providing clear confirmations and error handling during interactions.

Results & Impact:

Enhanced Team Interaction:
- Introduction of interactive features increased participation rates in virtual team-building activities.
Positive User Feedback:
- Users reported a more engaging and enjoyable experience, noting improvements in morale and connectedness.
Improved Usability:
- Usability testing confirmed that users could navigate the platform more easily, with fewer errors and faster task completion times.
Stronger Market Positioning:
- The improved landing page design and app experience positioned SquadPal as a competitive solution for remote team engagement.