Crowdfunder
As a Senior Product Designer at Crowdfunder, I focused on enhancing the platform’s contribution options by leading the integration of Nectar points, allowing users to donate their loyalty rewards to crowdfunding campaigns.
Key Achievements at Crowdfunder
Integration of Nectar Points:
Led the end-to-end product design process for integrating Nectar points into the contribution flow.
Developed user flows enabling users to easily link Nectar accounts and donate points to campaigns.
Improved conversion rates by simplifying the donation process and embedding the option within the existing flow.
Design System Expansion:
Contributed to the development and maintenance of Crowdfunder’s design system, creating reusable components to support loyalty program features.
Ensured design consistency across new and existing features, reducing development time for future updates.
Platform Usability Enhancements:
Applied UX best practices to improve navigation, user flows, and interaction points for both project creators and backers.
Provided actionable UX recommendations that contributed to a notable increase in conversion rates during the campaign contribution process.
Approach:
Research & Discovery:
Collaborated with stakeholders from Crowdfunder and Nectar to understand business objectives, technical requirements, and user needs.
Conducted journey mapping for both new and existing users to identify friction points and optimize the end-to-end donation experience.
Data & Insights:
Analyzed customer data and feedback to inform design decisions, focusing on simplifying the linking process and ensuring clarity during point donations.
Aligned solutions with business goals to attract new users while enhancing the platform experience for existing contributors.
Design & Prototyping:
Created high-fidelity wireframes and interactive prototypes for the Nectar integration, ensuring smooth handoff to development teams.
Delivered clear documentation and design specifications to streamline cross-functional collaboration.
Design Solutions:
Seamless Nectar Points Integration:
Developed user-friendly flows to link Nectar accounts and select point donation options during campaign contributions.
Embedded the donation feature directly into the existing contribution flow to minimize disruption and improve usability.
Enhanced Design System:
Built scalable components that supported future loyalty program features and broader platform enhancements.
Ensured that all new designs adhered to Crowdfunder’s design principles for a consistent user experience.
Usability Improvements:
Simplified complex interactions, reducing cognitive load for users navigating the donation process.
Incorporated error states, confirmations, and clear feedback mechanisms to improve user confidence.
Results & Impact:
Increased Contribution Options:
Provided users with a new, convenient way to support campaigns, attracting Nectar members to the platform.
Improved Conversion Rates:
UX improvements and seamless integration of Nectar points led to a significant increase in successful contributions.
Enhanced User Engagement:
The partnership with Nectar expanded Crowdfunder’s reach, bringing in new users and encouraging repeat contributions.
Efficient Design-to-Development Handoff:
The expanded design system and detailed documentation reduced development time and improved feature scalability.